We develop a comprehensive strategy that defines your brand’s mission, purpose, vision, values, attributes, client demographics, differentiation from competitors, and more. By understanding market trends and insights, we create a roadmap that aligns your brand with your target audience, helping you stand out and achieve long-term success.

We craft unique visual identities that reflect brand personality, including custom logo design with scalable variations, ADA-compliant color palettes, typography, icons, patterns and ephemera. These packages ensure your brand is instantly recognizable and consistently represented across all platforms and materials.

We produce high-quality photography and videos that capture the essence of your brand. From concept to final edit, we create compelling visuals that tell your story, engage your audience, and elevate your brand’s presence.

We design and build websites that are not only visually appealing but also user-friendly and optimized for performance. Our websites are tailored to your brand, ensuring seamless functionality across devices and delivering a great experience for your visitors. We develop on both Squarespace (Certified Circle Devs) and Wordpress engines, offering flexibility for clients of all sizes and budgets.

We craft clear, compelling copy that captures your brand’s voice across all platforms. From website content, brand naming and tagline development, to creative copy for ads and billboards, we ensure your message is memorable and resonates. We also offer translation between English and Spanish, as well as PR copy for emergency statements and crisis communication.

We create custom graphics and illustrations that visually communicate your brand's message in an impactful fun and exciting way, with originality. With designers in our Pennsylvania headquarters, and two remote design satellites — one in London and one in Indonesia — we deliver diverse, creative solutions for both digital and print materials, tailored to enhance your brand’s impact globally.

We set up and manage your social media accounts to build your online presence and engage your audience. From creating content calendars to handling day-to-day posting and interactions, we ensure your brand stays active, consistent, and aligned with current trends across all major platforms.

We design immersive experiences and physical environments that connect people with your brand. From event spaces to interior branding and directional signage, we create cohesive and engaging environments that guide and inform visitors while leaving a lasting impression.

We help you place ads across both digital and traditional platforms, including Google Ads, Meta Ads, LinkedIn Ads, SEM, geofenced ads, and OTT. We also create and run YouTube pre-, mid-, and post-roll ads. On the traditional side, we can place ads on buses, at Coca-Cola Park, in magazines, digital displays, mailers, newspapers, and more—ensuring your brand is seen by the right audience in the right places.

Freelancers focus on a singular service solution and push executing that capability. The challenge that is introduced is ensuring your brand has a cohesive look and process throughout. You will find yourself typically managing and directing each freelancer to stay within the guardrails of your brand message, which can often prove challenging and very time consuming.

Working with an agency offers a comprehensive suite of integrated services, scalability, and expertise across various functions and industries, all operated by a singular team, which is ideal for brands seeking successful proven strategic and branding efforts.

We pride ourselves on helping organizations become strong elevated brands that not only look good, but have the necessary strategies and positioning for differentiation.

We love working with businesses of varying sizes - from startups to internationally-recognized - that wish to: Increase visibility, strengthen their foundation, grow through clear communication, and stand strong with a recognizable aesthetic.

At the heart of everything we do, our mission is to help solve pressing challenges and create thriving brand experiences. We do this through a full-service stack of capabilities, ranging from strategy and marketing, to visuals and implementation.

We serve clients just getting their footing, to deeply rooted mature companies looking to pivot. This covers a range of industries, from construction, retail, agriculture, food, entertainment, pharmaceutical and manufacturing, to others like real estate, transportation, tourism, technology, communications, education and energy.

It depends on what you need and what is required to solve those needs, however we typically try to work with a brand over the course of a year. While some projects are smaller standalone services that take a matter of days/weeks, others take months and work well under a retainer.

Due to our wide range of capabilities and different challenges each client has, it is hard to know the cost of addressing those challenges prior to a discovery meeting. That said, we typically find our clients spending $20K+ per year for our expertise. To get an accurate idea of what it will cost to hire us, an initial conversation is necessary.

Structure’s main office is based in Lehigh Valley Pennsylvania, specifically in Allentown, PA. We are happy to travel anywhere within the US, as well as overseas. Additionally, we have a satellite 1hr outside of London, another satellite in Makassar Indonesia, and a team member 1hr outside of Atlanta, GA.

Most advertising and marketing firms hire outside creative studios to produce the design, photography, web and video content - unbeknownst to the client. Structure, on the other hand, does all of this in-house, making us nimble and effective in serving our clients quickly and easily. This means less people to communicate needs to, faster turnaround, clearer direction, and better results.

Additionally, we are located between Philadelphia and New York City, making us more affordable than firms based within cities, yet we yield the same quality results and regional expertise.

Finally, our team is made up in a way that keeps operational costs down. We pass our savings to our clients, making us a financially-responsible choice for brands that are cognizent of spend.